Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Project type
Case Study
Revamping Intermountain Healing Hearts' Registration & Events Page To Enhance CHD Community Engagement.
My Role
Mobile UX Prototype
User Testing
Tools
Deliverables
User Surveys Wireframes
Personas User Testing
User Journey
Competitor Analysis
Overview
Challenge
In the lives of families touched by congenital heart disease (CHD), a source of comfort and support can make a meaningful difference.
As families navigate the challenges of managing this diagnosis and supporting their loved ones, we found that they needed a streamlined way to connect with their CHD community and register for an IHH membership & community events.
How can we create a centralized platform that allows users to register seamlessly, eliminating the need to visit multiple sites?
Objective
Morem ipsum dolor sit amet, consectetur adipiscing elit.
Morem ipsum dolor sit amet, consectetur adipiscing elit.
Morem ipsum dolor sit amet, consectetur adipiscing elit.
Design Process
Research
Strategy
Competitor Analysis
User Persona
Empathy Map
User Surveys
User Interviews
Proto Persona
Prioritization Matrix
Research Insights
Design
User Flow
Style Tile
Wireframes
Protoype
Low Fidelity Prototype
Usability Testing
Affinity Map
High Fidelity Prototype
Research
User research is the process of understanding users' behaviors, needs, and motivations through various methods like interviews, surveys, and usability tests. These methods provide valuable insights into user preferences, guiding informed decisions to enhance a product's usability and appeal.
With this in mind, we hypothesized that redesigning the Intermountain Healing Hearts website to improve the user interface for membership and event registration would streamline the sign-up process. A centralized page for information and access to the sign-up form was expected to result in increased website traffic, sign-ups, and donations.
To gather insights, we conducted usability tests, A/B testing, surveys, and interviews.
Empathize
Define
Ideate
Prototype
Test
Survey Insights
89%
of participants are satisfied with the current registration process for both membership and event sign-up.
33%
of participants have not made an online donation due to lack of awareness.
35%
of participants find information about community/fundraising events to be important on the IHH Engagement page.
42%
of participants have made a monetary donation to IHH
*Percentages based on 19 user responses
Key Takeaways
Overall, the responses indicate a desire for more local and community-oriented support, including ___group events, connections with other families, and access to bereavement and mental health resources.
The average satisfaction ratings showed that participants are generally satisfied with the registration ___process.
User Persona
Barbara's
Words
Empathy Map
Based on our user research, we discovered that members of Intermountain Healing Hearts highly value supporting others in the community, indicating a strong sense of empathy and a desire to assist those around them.
They prefer tools and resources that are familiar and straightforward rather than innovative and new. Additionally, they are seeking meaningful activities or connections that can provide a sense of fulfillment.
Competitor Analysis
How It Started
We were tasked to redesign the Intermountain Healing Hearts website while listening to the member's preference for familiarity and ease of use.
Strategy
Prioritization Map
User Flow
Low Fidelity Wireframes
Style Guide
Final Prototype
Future & Next Steps
